For this project we started of setting the boundaries together with Otys and Strictly People. Otys developed this website with their CMS, so it was important to be on the same page from the start.
After setting the boundaries we started dividing our ideas again. During this kick-off workshop I facilitated, I tried to really find out what Strictly People was looking for. We went through various design sprint exercises and created about six concepts that could all be used in our first UX concept. Thanks to all the dots from our heatmap it was easy to spot what everyone felt would work best.
I delivered a summary of the kick-off in which I defined what we would pick up as concepts and where we would focus on.
Once a week I went to Strictly People's office and worked there the entire day. This helped to create a feeling with the company and their values. And it was amazing to quickly show ideas and brainstorm about possible solutions.
With the concepts and boundaries in mind I sketched out every page and flow we would need for Strictly People. After a quick check with the stakeholder I turned these into Axure wireframes so we could also click through and see how it would actually work. After these got checked off, I started on the visual designs.
This visual design process was really fun, I tried to play a lot with their photography, since they do have some amazing shots. In the end I showed about 4 possible homepage setups and went with their most voted version.
These designs have focus around their friendly "always a good feeling" vibe and the photography grabs attention with real customers and their actual recruiters. It's has this personal touch and yet professional feeling.
One of the key features for this website is their track and trace for candidates. It takes away all feelings of uncertainty and creates a clear guide for what can be expected. Featured in ad.nl
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